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December 31, 2004


Jon Froda

We, Jesper Bindslev and I, will be going to the Blog business summit in Seattle on behalf of Copenhagen Business School in Denmark.

It looks like an interesting presentation you and Pete Blackshaw have prepared for the Business Blog Summit. Leveraging the publishing of employee-partner-executive and customer blogs, we believe is a vital field to explore.

We hope to get a chance, sometime during the event, to ask you some specific questions. Aside from community building and the notion of ‘authentic voice’ we would like to ask you something along the lines of: ‘Is a univocal voice desirable for corporations when blogging?’
Is there any chance you could get back to me via email on this matter?

Jon Froda


The opening reception and breaks are perfect for asking those exact questions. It's great to hear you're coming.

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