About a month ago I noticed that a guy named Marty Korn had down-loaded ActiveWords. We are always trying to figure out what we are doing right and what we are missing as we try to build and expand our user base.
I googled Marty and found that he was a well known and sophisticated psychiatrist. So… I reached out to him, found him to be a terrific guy and I asked him a couple of questions, e.g. :
“How do you get people to modify their behavior so as to try an application like ActiveWords?”
“What are we missing in terms of our product, pitch, ideas, vision, etc.?”
I figured that given Marty’s background and skill set, he would be a natural to answer my question. Marty has turned out to be a great guy, and has posted an essay about ActiveWords here.
What ActiveWords and for that matter every little software company needs is about 100k guys like Marty.