I spent about an hour reading it at the book store the other day, but plan to go back an buy it. The book is about the art of “intelligent quitting” and understanding that “smart people know when to quit”, which is an art that I have never come close to mastering. I have always chosen to stick with ideas, projects, companies, clients and people until the end, and on occasion I would say the “bitter” end.
There was one quote that stuck with me, e.g. on page 64, Godin writes:
“Never quit something with great long term potential because you can’t deal the with stress of the moment.”
What I need to figure out is to how to better understand what does or doesn’t have great long term potential, as I think Godin is exactly right, and a lesson that we all need to learn.