They say the first thing that goes is your memory! Since I didn’t have easy access to Jon Udell’s interview, I relied on my normally world class memory….but…
The term that Jon used, citing Esther was “visible demand”..and per his comment in my blog post which someday an aggregator will pick up clarifies my memory error…
The term that Esther uses is actually visible demand, and a concrete example of the idea can be seen at eventful.com, where fans of a band can express their wish to see a band on a given date in a given place -- thus, make their demand visible (and measurable).
This is a big idea..I need to think through the implications..
A less structured version of this is eBay prices. My wife has noted that in the case of children's toys, eBay is a great source of retroactive market testing. There are many toys that have been discontinued that have a long life on eBay. Fisher Price or Lil Tykes can easily see what toys could be brought back --by popular demand.
Posted by: Toy buyer | April 20, 2007 at 04:47 PM