“Search Engines are the new distributors of attention.”
I just had lunch with John Battelle and now I am listening to his presentation. His idea above really resonated with me. As we often have people download ActiveWords because of “Google”. I always reach out and asked them what were they looking for, and routinely they have no clue.
The issue then becomes what key words to buy, or how in the world to leverage this connection. To date only ideas, but no definitive conclusions.
More ideas from John:
“Let customers tell you how to build it.”
Federated Media's business proposition is below…
How to support independent authors and sites, and market in conversation
“Bundle an ecology of quality sites together-10–30 per category”
Aggregate high quality audiences in the tens of millions, adviews in the hundreds of millions.
Authors gain access to expensive publishing services (technology, credit/collections, sales, business development)
Marketers gain efficient and appropriate access to robust, passionate conversations and new approaches to joining them.
Reporting, services, analysis for Marketer and Author.
The core driver of our business value is our relationship with site creators, we call them authors, and the value they create through their work.
We cultivate that relationship by bringing them revenue, or course, but although publishing services like Business development and technical support, and a membership approach.
FM differentials …
more than 750 million ad impressions
excellent audience demographics
monthly booked business in the seven figures
Sales force of 15
Engineering staff of 4
author services staff of 4
nearly 1500 advertisers…
I almost got all his info from his slides….
I need to go look at his site vis a vis advertising ActiveWords, who knows…