A little late this morning, both working out, and talking with nice and smart people over breakfast.
First panel is “What is the secret behind creating contagious behavior…?
Thoughts… creativity is messy…
With teams…relationships get strained. Mess is emotional as well on the teams. Test is not whether they will fight, but teaching them how to fight.
You have got to embrace the mess.
Mitchell Baker..”People are not comfortable with ambiguity”
Google…”Company that is messy and who release products often well before they are ready.”
BMW…”Company made up of builders and who are not afraid of ambiguity”…
Second Panel: “How far will consumer generated media go?”
Kara Swisher…moderator…
Panel includes:
Michael Arrieta..Sony
David Goldberg…Yahoo
Chad Hurley..YouTube
Michael Robertson..MP3.com
Chad..launched YouTube in late 2005. Solving a problem in a very simple way. Saw opportunity in video space. more people with tools, remove barriers, completely web based. Microsoft is trying to build a clone of our service. Platform to distribute media, just a different way. Creating a stage where everyone can decide what they enjoy watching.
Michael: Always looking for ways to distribute content in new ways. Involved in IFilm…use social networks for marketing purposes. Consumers are going to get media, and will do so in new ways. Want to generate more awareness, and hope to yield more revenue. As a content creator, I need to find a way to participate.
David…Really good mix between user and professionally generated content. When professional content creators allow people to do something with their stuff, the results are very interesting.
Michael R…Consumers are saying if you won’t get it for me, I will either create or get it somewhere.
Michael A. Consumers are telling us as to how they want to be involved.
Chad… Now networks and labels are working working with YouTube.
David: Hope to get all the labels involved in getting rid of DRM.
Michael R. Power of YouTube, platform that anyone can dump their stuff on.
Chad….YouTube is not profitable. Get profitable via advertising. Users on site don’t want to watch anything over 2.5 minutes long. Right now just banners. Test is how to benefit the user experience.
David: Access to content, comes about because someone has to pay somebody for it….Consumers understand.
Michael A… How do you bring in a monetization scheme that works? Looking at all kinds of schemes. Video header adds are tough. Test is to see how the monetization happens. More delicate dance…
Chad..Dealing with clips, much different experience. 100 million videos on a daily basis. Has architecture that will scale.
David…if you give the consumer an add that is interesting, people are actually quite happy. Key is targeted adds.
Michael R. Life is a bell curve, some adds will get better.
Kara…Let’s talk about what comes next…
Chad…YouTube has become the destination for uploading videos. Opportunities for helping people creating better content. Consider ourselves as being powered by the users.
David: Try to help people through people editorially.
Michael R…Foresees YouTube creating channels with users input to feed them.
Kara…Users are always smarter than the people writing down to them.
Kara…”What’s most important thing you seen?”
Michael R. Aya-spot…video editing.
Chad…Goal is to get in front of the most consumers.
Michael R. YouTube is going to bury all the other guys as long as their servers stay up.
Chad. We want to stay independent.
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