Great lunch, great conversation…next up Mark Bennioff of Salesforce.com. I just walked by Mark, and didn’t recall who he was, but was amused to note that he’s probably the only guy in the room with a pin-striped suit on.
So far his talk is about E-Mail and hosted E-Mail via Gmail and Yahoo mail. Funny, Mark is giving a variation of the talk I have been giving, having now talked about the Google Spread Sheet product. It would be nice to see if he would post his slides.
Ten things about the future of software:
Multi-Tenant Imperative (shared!)
Greater Vendor Innovation
High Performance Infrastructure for Every Customer
High levels of reliability
Transparency …at the heart of the software service economy
Scalability, 1–10k users, on the same instance.
East Meta-Customization Transcends Versions
Standard Web services APIs deliver easy integration
Mash-Ups: Composite Web Services Apps.
Replicated Development Environment as a Service
Fully automated replication & change management.
Write once, run anywhere….sounds a lot like ActiveWords vision,
On Demand is the Future of Software
Only two things count, innovation and scale. Lane has a great chart on a white board. “Innovate or Dominate” 70% of the software business is in “no man’s land” Business model change is the key to escaping no man’s land.
How do you respond to software as a service model?
Mark: Gets down to customer success. Key per Benioff. Our technology made our customers more successful At Oracle there was no trust page, rather a FU..page. On Demand versus Software as a service.
The back channel is wild. Lots of sarcastic comments.
Zack…Microsoft has a version…
Mark…it becomes shades of gray until it really works for the customer. Nothing to do with hardware/software.
George..Not just a software layer. People want to buy as little as possible. Paychecks. Do basic payroll in an on-demand fashion. Very strategic shift. Rather 95% of companies have classic software model.
Simpler is better solution….better model. Need something that solves a particular problem.
Lane…some of the challenges
Hy-brid..hosted and on premises. More than half…with large enterprises. Compliance with SOX. Large corps, can’t give a 3rd party the ability to control the product. Giving the customer the ability to control.
Gave out page with ten names of financial services model that are using Salesforce.
Lane…Banks as big consumers of software as a service? Early adopters? I think he is saying, it ain't going to happen.
Brett Caine…head of CITRIX Online. talking about using his product in a corporate security model.
Benioff…Mash-Ups are the future? 200 ISV have already done fully integrated applications. That is the proof point.
Lane…Agrees with Mark. Enterprise will mirror the the consumer market.
Bennioff…All about customer success.
Bach…Someone has to write the application,…one problem it doesn’t solve is the cost of integration. Transactional system will not be fragmented.
This panel all presupposes that their various products work as advertised, that there is unlimited bandwidth, and the optimal results occur. I just don’t buy it!
Zach…will it be a suite of applications? or SaaS.