I have intentionally chosen not to use Google Adsense on my blog. I have done so not because I don’t have the highest regard for Google, but because I don’t need or want people to take what little time they have to waste reading the ads that might otherwise generate a few nickels and dimes for me.
I also haven’t made much of a study of how their advertising model works. But I do know that if I were to participate in their revenue model, and wrote something say about my friend Ernie, formerly of New Orleans, now of Lafayette, LA, that Google, might choose to advertise something about New Orleans in the right margin.
In his post, Des very correctly and thoughtfully notes that neither Google nor others are putting any thought into their advertising engines, and are instead relying on their historicly successful, but non-thinking algorithm that would link mention of New Orleans to and ad for say a hotel in New Orleans.
Best I can tell, their is zero chance of tourist activity in New Orleans for a long, long time, notwithstanding the four ads for hotels on Ernie’s blog.
If someone was awake at the switch they would immediately switch the algorithm to advertising say donations to the Red Cross, which would make all the sense in the world, and earn all kinds of good will for Google at a very critical time.
But machines don’t think and someone at Google should be.